Music industry uses apps to promote
Shazam links to artists
Tells artist this is what people listen to
Music is now listening to us and giving us what we want
Makes the music audience go up in certain genre
Release a song with a shazam tag to get the song out there and give the people the chance to hear it and get it even though they're not promoted by companies
With the growth of streaming services, digital music sales are down this year by an estimate of 13%.
Shazam promotes the use of buying songs from iTunes so they work together to get people to spend money
Other apps-
YouTube
Spotify
Soundcloud
Google play store
4 main case studies:
-the majors
-indie label
-prosumers
-DIY artist
